Every professional has been to trade shows where it’s nothing but rows and rows of tables with plain backdrops and boring table covers—which do nothing to make a business stand out in the crowd. Creating a memorable trade show booth is easy, as long as the company owner is willing to invest a bit of time, money and effort. Use these Advertising solutions to make the company’s next trade show exhibit a remarkable one.
Make It Unique
A trade show is a significant investment of a company’s time and money. If the owner decides to make that investment, the first thing they should pay for is a quality booth that will last for years. Versatility is important; the booth should be adjustable enough to allow the company to maintain an exhibit’s visual elements while increasing or decreasing its footprint as needed.
Learn About Swag
There’s no disputing that the promo items a company chooses will affect its overall ability to generate buzz at a trade show. Investing in unique, high-quality promotional items is important, as is going for maximum effect. Save the best items for the most likely prospects, but be sure to collect their contact info for post-show follow-up. These prizes should be part of an interactive, fun and attention-getting experience for trade show attendees.
Play a Game and Give Prizes
Trade show booths with industry-relevant games are much more memorable than booths that only hand out pens and brochures. Games should have a fun element that builds positive buzz among attendees, and they should come with a way for participants to provide their contact information, such as a sign-up sheet.
Demonstrate the Product
If a company spends money on a trade show booth, its services and products should be unique and they should offer the target market something valuable. For services and products that can be demoed, the focus should be on the value that can be offered to the audience, not the product’s features. The more interactive the demonstration is, the more successful it will be.
Trade show booths are a great way to spread the word about a company’s products and services, but it’s easy to get lost in the shuffle at a big event. By following these tips and many others, companies can put together an exhibit that people will remember long after the show is over.